DISCLOSURE: THIS POST MAY CONTAIN AFFILIATE LINKS, MEANING I GET A COMMISSION IF YOU DECIDE TO MAKE A PURCHASE THROUGH MY LINKS, AT NO COST TO YOU. PLEASE READ MY DISCLOSURE FOR MORE INFO.
If you’re a blogger or online shop owner, you know just how many moving pieces there are to building a business. So many steps must be taken before you feel like you actually “have something.” It’s not enough just to write a decent article anymore. Now, there is so much competition that you have to study SEO and vie for attention on a half dozen social media platforms. And if you are doing it all on your own, that can be practically impossible – especially as a side hustle!
Sure, you can make things easier with automation or paying for help. But who has extra money to spare when you are just starting out? Luckily, thanks to free trial options, I have tried out several tools to test whether they work for me as an online entrepreneur. I can also decide how far along I should be on the business side to make the cost worthwhile.
I can honestly say, Tailwind for Pinterest is the single tool I wish I had invested in YEARS ago. (And now the same is true about Tailwind for Instagram!)
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Results Using Tailwind
Tailwind helped me increase my followers 15x in only 6 months and average over 200,000 monthly viewers. (Below is my header as of Jan 10, 2021.)
To grow, I have only been pinning 4 pins per day for the last 6 months. Most content has been shared from other blogs, because my blog is so new. See? You can start with Tailwind even as a VERY new blogger! [Soon I will write and share a Tailwind review about my experience using it for the first six months.]
Even though my results may not be the same for everybody, Tailwind shares some strong data about their typical results.
This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.
Ease of Tailwind for Pinterest
My favorite thing about using Tailwind for Pinterest is that I can batch my social media content. I can sit down on a Sunday evening with a glass of wine and schedule 300 pins for the entire month if I want to. That accounts for my 10 daily pins they recommend, and I won't have to think about Pinterest again for the entire month!
Unlike Facebook and Instagram, where you need to interact and build relationships, Pinterest is a platform built around sharing quality content. That makes it PERFECT for “set it and forget it” if you are a solo entrepreneur.
What is the Tailwind App?
Tailwind is an easy-to-use hub that makes social media marketing simple and automated. They tout that over 700,000 bloggers, brands and agencies use their tools as their “visual marketing co-pilot for winning on Pinterest and Instagram.”
Tailwind is an official Marketing Developer Partner (“MDP”) with Pinterest. This means they are authorized to connect directly to Pinterest and have security that other third-party plugins cannot guarantee.
Their website summarizes it best.
“Tailwind is the smartest way to manage your presence across the visual web (Pinterest & Instagram), and offers a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Education, Communities, Hashtag Suggestions and more.”
What Can Tailwind for Pinterest Do?
Tailwind for Pinterest and Tailwind for Instagram are essentially the same app. It just depends which account you are opting to set up for autoposting.
- Schedule and automatically post your pins days, weeks and even months in advance
- Analyze the best times to post based on your audience engagement
- Create SmartLoops to automatically reschedule your best content at any interval you choose
- Build networks through Tailwind Communities, and easily find content to share from similar niches
- Build consistency for your Pinterest presence, which drastically increases monthly views
- Provide valuable insights and detailed analytics about your pins and growth progress
- Consistently drive organic traffic to your blog or online store without paying for advertising on other sites.
What Can Tailwind for Instagram Do?
- Schedule and automatically post photos and videos to your Instagram grid.
- Analyze the best times to post based on your audience engagement
- Hashtag Finder provides recommended hashtags for both high popularity and hyper-niche audiences
- Visually plan a cohesive grid with preview options
- Free Smart.Bio link for profile allows externally linking for more traffic to your website and shop
- Summary Reports about profile performance and most engaging posts